In addition, the study found that the political debates in Washington had spurred uncertainty among the uninsured and those who have a health plan through Covered California. However, while nearly two-thirds of those surveyed reported they were concerned about the future of Covered California and the Affordable Care Act, four out of five still plan to renew their coverage.
“A comprehensive marketing and outreach campaign has been a critical ingredient of Covered California’s success, and more importantly is a vital component of any effort to promote stability in individual markets across the nation,” said Lee. “Getting the word out is a proven way to promote enrollment and bring more healthy people into the risk pool, which lowers premiums and saves money for everyone.”
Covered California held their third sales seminar for enrollment partners on November 5th. While there was plenty of information for Certified Insurance Agents, it was apparent that Covered California has developed a marketing strategy to funnel sales to the Navigators. In addition to a media blitz including a bus to tour through the state, Covered […]
With Covered California moving forward on the Navigator grant program consumers will have to contend with even more and potentially confusing marketing for ACA health plans this fall during open enrollment. The new Navigator program will allow non-profit organizations that receive grant money to create radio and TV commercials along with opening store fronts to […]